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The ecommerce channel has seen rapid growth and change over the last year. The different ecommerce sub-channels are developing in nuanced ways within each market depending on existing infrastructures, regulations and consumer habits and preferences.
In this video, the IWSR team explores opportunities within ecommerce and looks at the development of the sub-channels in key markets.
- What impact has Covid had on recent and future development of ecommerce?
- How are the sub-channels structured in key and developing ecommerce markets?
- Could the D2C channel work for your brand?