Watch our video

In our latest video, Brandy Rand, COO IWSR Americas, explains how hard seltzers have driven a reinvention of the RTD category and highlights the key market trends, growth opportunities and consumer attitudes driving the global RTD landscape, covering:

  • Impact of Covid on hard seltzers and other RTDs
  • Growth of RTDs versus other categories globally and the long term outlook
  • What attributes are resonating with consumers and what influences their buying decisions