Read our ebook

In this ebook, IWSR analyses the market forces driving the global drinks industry, providing insight into the following questions:

  • Is at-home consumption the new drinking occasion?
  • How will premiumisation strategies evolve?
  • How will a shifting global political landscape impact the beverage alcohol market?
  • How will brands differentiate in an increasingly crowded ready-to-drink (RTD) market?
  • Has Covid-19 prompted long-term changes in consumer attitudes towards the moderation trend?