Video Series: The ecommerce opportunity in beverage alcohol

Part one: Sizing the opportunity: beverage alcohol in the ecommerce channel

The Ecommerce channel’s impact on the global alcohol market landscape cannot be ignored; by 2024, IWSR forecasts that the channel will be worth US$45.5bn across the top ten markets, significantly outpacing the growth rate of total trade over the next five years. 

This video series brings you data and insights from the IWSR’s Global Ecommerce Strategic Study 2019which analyses the top 10 global ecommerce markets for beverage alcohol. Countries included are Australia, Brazil, China, France, Germany, Italy, Japan, Spain, UK and the USA.

Fill in the form below to view Part one: Sizing the opportunity: beverage alcohol in the ecommerce channel

The IWSR Ecommerce Video Series:

A brief overview of the size of the ecommerce channel for beverage alcohol and the five-year outlook


A breakdown of ten core markets by category and highlights of key beverage alcohol category success stories.


Insight into the influences on online consumer behaviour, plus the etailer landscape and what to look for in an ecommerce partner.


Learn more about the global ecommerce channel:


About the speaker: Mark MeekBrandy Rand headshot

As CEO, Mark is firmly setting the IWSR as the world’s most-trusted data and insights company for the global drinks industry. Mark is recognised as a thought leader and frequently speaks at industry events, such as the World Spirits Conference and Vinexpo, and at investor conferences.

Mark has over 20 years’ experience working for world-class organisations, having worked at The Guardian and Independent newspapers in various commercial and editorial roles, as well as at Datamonitor and Progressive Digital Media (owners of Canadean) as CEO.