The meteoric rise of the hard seltzer category has been nothing short of a phenomenon across the US beverage alcohol industry. Within six years, hard sparkling waters, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks (defined as all ready-to-drink beverages, including FABs and FMBs).
Led by the brand White Claw, hard seltzers have spawned massive innovation within the flavoured malt beverage category and has created category-adjacent opportunities for wine and spirit-based ready-to-drink sparkling beverages. Brand producers globally should be keeping a watchful eye on this rising category.
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