The 8 Key Trends Driving the Global Beverage Alcohol Industry in 2022

In this ebook we explore 8 key trends that are driving the industry in 2022, including:

  1. Diversification across category lines
  2. How the home-premise is impacting the on-premise
  3. The emergence of non-traditional luxury categories
  4. Substituters vs Blenders: how moderation choices are driven by consumption occasion
  5. The blurring sub-channels of ecommerce
  6. The early signs of premiumisation in RTDs
  7. Sustainability in the beverage alcohol industry
  8. External pressures: factors beyond consumer demand


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