[Ebook] 5 Key Trends Shifting The Beverage Alcohol Market In 2025
The drinks industry faces a subdued but opportunity-rich environment. Channel shifts offer a note of optimism, with the on-premise showing nascent growth in some key markets, and digital platforms wielding a growing influence on both online and offline purchasing decisions. Inventory management, pricing strategies, and a nuanced understanding of regional dynamics will be critical for success in an increasingly complex global market.
IWSR has identified five key trends shaping the opportunities for beverage alcohol in 2025.